AN IDEAL Blog Posting Schedule
"How often can you post to your site?" is a very popular question, to which there is no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one single time a day?
You'll find plenty of different blog posts promoting different scheduling for blog posts. Many of them recommend posting once or twice per week, maximum. Here's my undertake the issue - the two blog posting schedules that matter, and to what types of blogs they're applicable.Understanding Posting Schedules
First of all, you need understand that there is no right/wrong answer because of this question, as I've already stated. Different timings may or may not work for various kinds of blogs.
The following advice isn't something that I believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will be annoyed in the event that you update your site daily. It's simply a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It offers me more information when compared to a month of Sundays of autoresponder messages from any other blog.
Having said that, users also don't mind in the event that you post only once weekly. Truth be told, readers are only looking to see how they can benefit from your site - that's just about the only reason why they're there and just why they signed up to your e-mail list (unless they're friends or family.
Alright - let's get down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'm going to provoke quite a bit of controversy with this one, aren't I?
But yes - I believe that posting multiple times per day can be beneficial to blogs. If for some reason you're not open to post multiple times each day, then you should strive to post at least one time a day. For pretty much 95% of people scanning this post, that's what you should be doing.
You should definitely post this often if you run one of many following blogs, or take part in among the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. In other words, it provides valuable information to those that read this website regularly.
To be branded being an authority in your niche, your blog needs to have just as much helpful, quality content on it. If which means posting 3-5 times each day, go ahead.
Most blogs on the web (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who can hold people spellbound.
Chances are, you are not either. But let's just guess that you decide to go on and start a personal blog regardless. You need to be posting once each day.
For some personal blogs, I wouldn't recommend more than once each day (because hey - people prefer to have a little time to think about themselves, and not simply you).
However, once per day is usually necessary, if you wish any sort of traffic. Simply because that the people who do follow and read your blog regularly obviously think you're an excellent writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are particular benefits you obtain from posting daily that you won't get if you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they are notified quite often, that means you blog often. In the event that you blog often, which means your blog is active and regularly providing content to your readers.
Everything said, this can't be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day mean that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap article writing jobs to freelance article writers. He hired a lot of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only one of his internet sites.
Let's take read more . A good friend of mine, for whom Not long ago i guest posted, includes a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.
He posts a minimum of three times a day. And it's really taken him a measly two years to be at where he is right now.
That's pretty good, if you ask me.
ALTERNATIVELY...
However, this rule doesn't apply to all types of blogs. Actually, posting multiple times a day, and even once daily, would be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for example. These kind of blogs should not - I repeat, should not post a lot more than twice weekly (and really, once a week is all you have to be doing).
Why?
Simply because those forms of blogs aren't designed to be updated regularly. Most of the time, they're simply about discounts, or business news.
They have no need for SEO (unless it is a local service people actually search for online). In essence, it's only a front that says "we're online too".
ARE YOU EXPERIENCING Something Worthwhile TO STATE?
You have something worthwhile to state? Something that will in actuality help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether or not you should blog everyday, then blog if you have something to say.
However, try to maintain some type of consistency. In the event that you get sudden post inspirations, then go on and write the blog posts, but don't publish them - yet.